Walmart's new supplier consolidation program is a masterclass in fixing ecommerce operational inefficiencies — and its logic applies directly to brands operating at a fraction of Walmart's scale.

Operational drag is quietly eroding margins across mid-market and enterprise ecommerce. The companies closing the gap aren't hiring more ops staff — they're automating the workflows that never should have been manual in the first place.

Both Make.com and Zapier can automate ecommerce operations — but they're built on fundamentally different logic. The wrong choice doesn't just cost money, it caps how far your automation can scale.