Amazon Ads
Reporting Automation
BChanel automated Amazon Ads reporting across 8 brands by connecting Amazon data sources, structuring PPC metrics, and delivering a consolidated weekly report in Google Sheets. The workflow replaced manual downloads, spreadsheet calculations, and repetitive Monday reporting work.
4–8 hours every Monday, done by hand
The ads team was manually downloading Amazon Business Reports and Campaign Reports every Monday, filtering performance by brand, and calculating PPC metrics like ACOS, TACOS, ROAS, CTR, and CVR in Excel. Before any analysis could happen, the team had to spend hours preparing the report.
- Amazon SP-API data and scheduled Amazon Ads email reports had to be checked every week before reporting could begin.
- Amazon Ads data was filtered and consolidated manually across 8 brands, creating the same repetitive reporting process every week.
- ACOS, TACOS, ROAS, CTR, CVR calculated manually in Excel — inconsistent and error-prone
- 4–8 hours consumed every Monday before any analysis could begin
End-to-end automation from Amazon to Google Sheets
BChanel built an Amazon Ads reporting automation workflow that collects data from multiple Amazon sources, structures each brand's performance data, calculates PPC KPIs automatically, and delivers a consolidated Google Sheets report every Monday morning.
- Automated data extraction via Amazon SP-API — no manual downloads, no login required
- Campaign Reports parsed from Amazon's scheduled emails — structured automatically
- KPI engine calculates ACOS, TACOS, ROAS, CTR, CVR and Organic Sales — consistently across all brands
- Centralised weekly report delivered in Google Sheets — ready to review, not ready to build
Accuracy, consistency, and time back every week
Ready to understand which workflow should be fixed first?
BChanel helps growing teams map operational friction, clarify workflow ownership, and identify which processes are actually ready for automation.
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