Home Pick Amazon Operations Automation
How BChanel helped Home Pick improve Amazon operations automation across ads reporting, FBA shipment tracking, KPI dashboards, and PPC signal detection.
Before automation, BChanel mapped the Amazon data sources, reporting structure, and operational handoffs behind the workflow.
Where things stood
Home Pick is a multi-brand Amazon seller managing advertising, logistics, and operational reporting across a growing brand portfolio — all through Amazon's native tools and manual processes.
As the brand portfolio grew, reporting, shipment monitoring, PPC review, and KPI visibility became harder to manage through manual Amazon workflows.
Where operations broke down
Home Pick was managing Amazon advertising, logistics, shipment tracking, and operational reporting through manual processes across multiple brands. As the portfolio grew, the team was spending 15-20 hours per week collecting Amazon data, building PPC reports, checking FBA shipments, and reviewing performance manually.
What made this hard
- Amazon Ads reports were downloaded manually every Monday before PPC performance could be reviewed.
- PPC metrics were calculated manually in Excel before campaign performance could be summarized.
- FBA shipment issues were checked manually in Amazon Seller Central.
- KPI reporting was spread across separate tools and teams.
How we redesigned it
BChanel mapped the reporting workflow, clarified the source of truth for each metric, defined review ownership, and designed an automation layer connecting Amazon data sources to a single reporting dashboard. PPC signals are surfaced automatically, while humans remain in control of campaign decisions.
What BChanel Built- Reporting Automation — Amazon Ads reporting automation, campaign performance summaries, weekly PPC reporting, and KPI dashboard updates.
- Operational Monitoring — FBA Shipment Tracker, KPI Dashboard.
- PPC Signal Intelligence — A PPC Signal Agent scans 9 brands weekly, surfaces ranked opportunities in Google Chat, and keeps humans in control of campaign decisions.
Automation worked because the reporting workflow, data structure, and operational handoffs were clarified first.
Where things stand now
Data is now collected, calculated, monitored, and surfaced automatically so the team can make faster decisions with fewer manual steps.
Download the full Home Pick Success Story
See the full workflow, systems involved, automation structure, and outcomes from the Home Pick reporting project.
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