Amazon Ads Reporting Automation
BChanel helped HomePick automate weekly Amazon Ads reporting across 8 brands, saving 4-8 hours of manual work every Monday and creating one consistent report for decision-making.
Where things stood
HomePick needed a more reliable way to review Amazon Ads performance across multiple brands. The team was managing weekly reporting through separate Amazon data sources, manual downloads, spreadsheets, and recurring calculations before any performance analysis could begin.
Where reporting broke down
The reporting workflow depended on manual effort every Monday. Business Reports and Campaign Reports had to be pulled from separate Amazon systems, filtered by brand, cleaned, and calculated manually. This made reporting slow, repetitive, and vulnerable to inconsistent formulas or calculation errors.
What made this hard
- Data lived across Amazon SP-API, scheduled reports, email reports, and spreadsheets.
- Each brand required a separate reporting pass before consolidation.
- Metrics such as ACOS, TACOS, ROAS, CTR, and CVR were calculated manually.
- The team spent time preparing reports before they could actually analyze performance.
- Reporting depended on individual execution instead of a repeatable operating system.
How we redesigned it
BChanel designed and built an end-to-end reporting workflow that connects the relevant Amazon data sources, structures the incoming data, calculates key performance metrics, and delivers one consolidated PPC performance report in Google Sheets. The workflow was designed around how the team needed to review performance, not just around moving data from one tool to another.
What BChanel Built- Automated data extraction from Amazon SP-API and scheduled reports.
- Structured parsing and cleanup of campaign and business report data.
- Automated KPI calculations for ACOS, TACOS, ROAS, CTR, CVR, and Organic Sales.
- A consolidated weekly reporting dashboard in Google Sheets.
- A repeatable reporting workflow that runs before the team starts weekly analysis.
Where things stand now
HomePick moved from a manual reporting process to a consistent automated reporting workflow. The team now receives one consolidated report across 8 brands, reduces 4-8 hours of manual reporting work each week, and avoids manual calculation errors in weekly PPC reporting.
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