Amazon Ads Reporting Automation — BChanel Case Study
Case Studies Amazon Ads Reporting
Ecommerce & Marketplaces

Amazon Ads
Reporting Automation

Automated weekly Amazon Ads reporting across 8 brands, eliminating 4–8 hours of manual work every Monday. Accurate, consistent, and ready for decision-making.

4–8 hrsSaved every week
8 brandsOne consolidated report
WeeklyAutomated — every Monday
Amazon Ads Reporting Automation — BChanel Case Study

4–8 hours every Monday, done by hand

The ads team was manually downloading Business Reports and Campaign Reports from two separate Amazon systems every Monday — filtering by brand and calculating KPIs like ACOS, TACOS, and ROAS in Excel by hand.

  • Two separate Amazon systems (SP-API and email reports) had to be checked every week
  • Data filtered and consolidated per brand manually — 8 brands, 8 passes through the same process
  • ACOS, TACOS, ROAS, CTR, CVR calculated manually in Excel — inconsistent and error-prone
  • 4–8 hours consumed every Monday before any analysis could begin

End-to-end automation from Amazon to Google Sheets

We built a pipeline that collects data from multiple Amazon systems, calculates every KPI automatically, and delivers a consolidated PPC performance report — ready every Monday morning, with no manual input.

  • Automated data extraction via Amazon SP-API — no manual downloads, no login required
  • Campaign Reports parsed from Amazon's scheduled emails — structured automatically
  • KPI engine calculates ACOS, TACOS, ROAS, CTR, CVR and Organic Sales — consistently across all brands
  • Centralised weekly report delivered in Google Sheets — ready to review, not ready to build

Accuracy, consistency, and time back every week

4–8 hrs
Saved every week across all brands
8 brands
Consolidated in one automated report
Zero
Manual calculation errors
Request Assessment →

Systems involved

Amazon SP-APIEmail ReportsGoogle SheetsKPI EngineACOSTACOSROASCTR · CVR

Ready to build something like this?

Every engagement starts with mapping how work actually moves — before we automate anything.

Request Assessment →

Ready to build something like this?

Every engagement starts with understanding how work actually moves — before we automate anything.

Request Assessment →