Ecommerce & Marketplaces
Amazon Ads
Reporting Automation
Automated weekly Amazon Ads reporting across 8 brands, eliminating 4–8 hours of manual work every Monday. Accurate, consistent, and ready for decision-making.
4–8 hrsSaved every week
8 brandsOne consolidated report
WeeklyAutomated — every Monday
The Challenge
4–8 hours every Monday, done by hand
The ads team was manually downloading Business Reports and Campaign Reports from two separate Amazon systems every Monday — filtering by brand and calculating KPIs like ACOS, TACOS, and ROAS in Excel by hand.
- Two separate Amazon systems (SP-API and email reports) had to be checked every week
- Data filtered and consolidated per brand manually — 8 brands, 8 passes through the same process
- ACOS, TACOS, ROAS, CTR, CVR calculated manually in Excel — inconsistent and error-prone
- 4–8 hours consumed every Monday before any analysis could begin
Our Solution
End-to-end automation from Amazon to Google Sheets
We built a pipeline that collects data from multiple Amazon systems, calculates every KPI automatically, and delivers a consolidated PPC performance report — ready every Monday morning, with no manual input.
- Automated data extraction via Amazon SP-API — no manual downloads, no login required
- Campaign Reports parsed from Amazon's scheduled emails — structured automatically
- KPI engine calculates ACOS, TACOS, ROAS, CTR, CVR and Organic Sales — consistently across all brands
- Centralised weekly report delivered in Google Sheets — ready to review, not ready to build
The Results
Accuracy, consistency, and time back every week
4–8 hrs
Saved every week across all brands
8 brands
Consolidated in one automated report
Zero
Manual calculation errors
Ready to build something like this?
Every engagement starts with understanding how work actually moves — before we automate anything.
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